MediaVest Worldwide has added the media business for Ramdev Food Products to its kitty. The agency will handle the media planning and buying duties for the Ramdev chilly powder and Ramdev asafoetida (hing). The new business will be managed from MediaVest's Mumbai office.
Confirming MediaVest’s appointment, Pradip Patel, Director, Ramdev Food Products, said, “We were impressed by MediaVest’s strategic approach and the team was extremely focused and efficient with the ideas they shared with us. We are certain that our alliance with MediaVest will help us break clutter and maintain a leadership position in the spices category.”
Commenting on the appointment, Dinesh Rathore, vice president, MediaVest Worldwide, said, “We are thrilled with the win and look forward to partnering with Ramdev Foods. With MediaVest, Ramdev Foods will certainly be able to achieve their communication objectives.”