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The agenda for the 2020 edition of Media360 India has been unveiled. Along with this, additional speakers have also been announced. The event will be held in Mumbai on 17 March and will be followed by the Media360 India Awards.
Here are the topics for discussion (subject to change).
Attendance for the event is only through registration.
Media 2020: Have we fully embraced martech?
2020 was supposed to be the year when marketers were supposed to embrace technology like AI and ML which was supposed to change the world. Yet, there are only limited examples of brands using them. Why?
Panelists:
Arvind RP, director - marketing and communications, McDonald’s South and West India
Jose Antonio Cachaza, MD, La Liga India
Mohit Joshi, MD, Havas Media Group
Moderator: Smita Salgaonkar, country manager, MightyHive, S4Capital
Unleashing 5G
5G is around the corner. What will its impact be in the personalised communications world? How will brands be able to use it to connect with consumers?
Panelists:
Gurdeep Singh, founder Blynk, former CEO, Reliance Communications
Karan Shroff, vice president - marketing, Unacademy
Moderator: Gautam Mehra, CEO DAN Programmatic and chief data officer, Dentsu Aegis Network
The OTTher opportunity
The efficacy of TV and print is coming under the scanner. Is OTT the answer for brands looking to reach the consumer? What is OTT doing to the world of media, consumer and advertising?
Panelists:
Ajay Kakar, CMO, Aditya Birla Capital
Jyoti Bansal, CEO, PHD India
Manav Sethi, CMO, Eros Now
Sunder Venketraman, head - strategy, content monetisation and revenue, Firework
Moderator: Shamsuddin Jasani, CEO, Isobar South Asia
Digital measurability
‘If not now, then never’ says a marketer as a lack of digital measurement continues to be a major issue. While discussions are aplenty, solutions are yet to come. What’s the way forward?
Panelists:
Bhaskar Ramesh, head of video and brand advertising, Google
MA Parthasarathy, CEO, Mindshare South Asia
Sharat Dhall, COO, Policybazaar
Uday Sodhi, founding partner, Kurate Digital Consulting
Moderator: Partho Dasgupta (ex-CEO, BARC India and president, The Advertising Club)
How are brands working around data privacy?
If data privacy is to become the mainstay following the data privacy act, there are many binding clauses that won't allow any intelligent selling to a person. How is that going to change the medium through which we reach out to the consumer?
Panelists:
Arjun Kolady, head of sales, Spotify India
Sandeep Patil, MD, Truecaller
Moderator: Sandeep Goyal (President - Forum for Ethical Usage of Data)
20 years of this millennium have passed. Which hot marketing terms from the start of the millennium continue to be important? Which ones have failed to stay relevant? A keynote by Shubranshu Singh, global head – marketing, Royal Enfield
Traditional media in the 2020s
'Print is dead', 'Millennials don't like television' and 'radio has had its time'. What are traditional players in the space doing to keep themselves relevant?
Panelists:
Megha Tata, MD, Discovery South Asia
Hrishikay Kannan, producer and presenter, Radio One
Kaacon Sethi, CMO, Dainik Bhaskar Group
Moderator: Vikram Sakhuja, group CEO, Madison Media and OOH
What's the future of the phone camera and what possibilites does it throw up for marketers? A keynote by Tarika Soni, head of commercial strategy and ad monetisation, Snap
For more information about the event, visit www.media360india.com.
For sponsorship details, contact Kangkan Sarma on 9967356650.
For general participation and award details contact Avinash Bhakre on 9930351282.
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