Media Pro Enterprise (a joint venture between Star Den Media Services and Zee Turner) has announced the suspension of signals to DTH operator Reliance Big TV and serving switch-off notice to cable TV delivery platform GTPL, over the non-payment of dues and differences on reported subscriber numbers.
The decision by the company was made after numerous reminders and notices failed to invoke any response from the two operators, in an attempt to curb the prevailing evil of piracy, under-reporting and non-payment to broadcasters and send a strong message to the operators supporting such malpractices.
Star India, an equal partner in Media Pro, launched a new television series, ‘Satyamev Jayte’, featuring Aamir Khan and also a new Hindi movie channel, Movies OK on 6 May. Though Media Pro is aware of the likely negative impact these switch-offs could have on the viewership of the show and on the movie channel, it feels the step was necessary keeping in mind the long term business objectives and the overall health of the industry.
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