Media logistics company IMD acquires eBUS-Aidem JV

The acquisition allows IMD to strengthen its reach of digital TV ad delivery in the Asia-Pacific market

Feb 06, 2013 03:35:00 PM | Article | Campaign India Team

IMD, a media logistics company headquartered in London, has acquired digital TV ad delivery platform eBUS-Aidem Media Network. The acquisition allows IMD to strengthen its reach of digital TV ad delivery in the Asia Pacific market.

For its India activities, Singapore-headquartered eBUS has been in a joint venture with Aidem Ventures since 2010.

On the partnership, Simon Cox, CEO, IMD said, “eBUS fits amazingly well with IMD in so many ways; it’s territorially complementary, it’s very focused on TV ad delivery just like IMD and we have the same cultural and customer-service driven values. On top of that, eBUS has a brilliant technology platform created by an exceptionally talented team.”

Carmine Masiello, CEO, eBUS, added, “IMD’s investment in eBUS will speed up our expansion in the Asia Pacific region. We look forward to being supported by a shareholder that combines financial strength with an intimate understanding of what we do and who we are.”

Vikas Khanchandani, director, Aidem Ventures, said, “eBUS already has a pan-India presence with over 250 channels as destinations and around 200 advertisers using the service. With IMD’s support this coverage is set to grow wider and faster. This acquisition of eBUS by IMD will help us scale up our operations in accordance with this dynamic broadcast industry and constantly innovate to keep pace with the same.”

On the way forward for the companies, Kaushal Dalal, EVP, Aidem Ventures, said, “IMD has formed a strategic partnership with Aidem, enhancing the way that Aidem works with eBUS and allowing IMD and Aidem to work together, more broadly. The management and stakeholders of all three companies support these new arrangements and are excited about their prospects and all the parties are committed to work together for the long term.”