(This article first appeared on Campaignlive.co.uk)
'Media Eyes' billboards track consumers' ages in Birmingham
Giant "smart" outdoor screens, which track the ages of passers-by and select ads based on their profiles, have been unveiled in Birmingham
(This article first appeared on Campaignlive.co.uk)
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
Just Published
Synthetic data: Empowering marketing growth in the ...
Sumit Virmani, chief marketing officer at Infosys, outlines how marketers are already utilising synthetic data to drive growth and prepare for a brighter future in a privacy first world.
Four PR lessons from the Kendrick Lamar—Drake beef
Communicators can learn something from how the two rap stars addressed accusations against them.
Dream11's Vikrant Mudaliar on why India could lead ...
The Dream11 chief marketing officer also discusses the IPL boom, key campaigns, plans for FY2025, and more.
Over 50% of retention marketers are integral to ...
The study revealed that 39.6% of respondents consider data analytics essential for success in retention marketing careers.