MEC predicts IPL performance

Mediaedge:cia (MEC) has launched a study as part of their ‘Food for Thought’ series, which analyses the quantitative impact of factors like the general elections and change in venue on the second season of the Indian Premier League (IPL) and attempts to understand viewer consumption patterns based around the IPL . The study takes into account a sample size of 1568 and was conducted from March 23 to 25 after the announcement of South Africa as the new venue. IPL’s season one data has been used as the base. 

by Campaign India Team