MEC creates interactive game to launch Citibank’s card

Mediaedge:cia has created an interactive game to launch Citibank’s Platinum Select Credit Card.  The game was designed around “virtual shopping” using the new Citi Select Credit Card. At the start of the game, the player was given a credit limit of Rs 500,000 to shop. The player was prompted to use the various new features and accordingly calculate the reward points.

by Campaign India Team