Advertising In-Depth
Vinita Bhatia
Oct 14, 2024

McDowell's X series: From mass appeal to premium power

Diageo India’s executives tell Campaign how this brand is set on redefining premiumisation, by blending legacy with modern flair, to capture the next-gen drinkers.

McDowell's brand ambassador chose actor Kartik Aaryan as its brand ambassador as he epitomises the spirit of friendship and bonhomie, which reflects the brand's product positioning.

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