Advertising In-Depth
Vinita Bhatia
Oct 14, 2024

McDowell's X series: From mass appeal to premium power

Diageo India’s executives tell Campaign how this brand is set on redefining premiumisation, by blending legacy with modern flair, to capture the next-gen drinkers.

McDowell's brand ambassador chose actor Kartik Aaryan as its brand ambassador as he epitomises the spirit of friendship and bonhomie, which reflects the brand's product positioning.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Birla Opus Calista showcases stain resistance in new campaign

1 Birla Opus Calista showcases stain resistance in new campaign

Deepika Padukone fronts Nykaa’s playful Pink Friday campaign

2 Deepika Padukone fronts Nykaa’s playful Pink Friday campaign

Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

3 Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

Jewelbox launches campaign with Vaani Kapoor on modern self-expression

4 Jewelbox launches campaign with Vaani Kapoor on modern self-expression

Johny Lever features in KFC’s new Feastival campaign

5 Johny Lever features in KFC’s new Feastival campaign

Twinkle Khanna leads playful Black Friday masterclass for Tata CLiQ Luxury

6 Twinkle Khanna leads playful Black Friday masterclass for Tata CLiQ Luxury

Kinder Joy launches DC-themed Funko Pop! collection in India

7 Kinder Joy launches DC-themed Funko Pop! collection in India

Livpure selects Weber Shandwick as communications partner

8 Livpure selects Weber Shandwick as communications partner

Asian Paints Illuminates Mumbai’s Sea Link to celebrate BCCI partnership

9 Asian Paints Illuminates Mumbai’s Sea Link to celebrate BCCI partnership

NDTV appoints Sucherita Kukreti as Senior Executive Editor and Prime Time Anchor

10 NDTV appoints Sucherita Kukreti as Senior Executive Editor and Prime Time Anchor

Related Articles

Diageo India appoints Praveen Someshwar as CEO-Designate
Advertising
Jan 14, 2025
Campaign India Team

Diageo India appoints Praveen Someshwar as ...

Mangroves make their marketing debut — finally
Marketing
Jul 30, 2025
Campaign India Team

Mangroves make their marketing debut — finally

Publicis Groupe India launches content studio to meet demand for ‘Intelligent Content’
Advertising
Sep 29, 2025
Campaign India Team

Publicis Groupe India launches content studio to ...

Not just a pour: The currency fuelling India’s alcobev boom
Advertising
Oct 30, 2025
Vedant Kedia

Not just a pour: The currency fuelling India’s ...

Just Published

Shriram Life launches AI-created campaign featuring Rahul Dravid
Advertising
3 hours ago
Campaign India Team

Shriram Life launches AI-created campaign featuring ...

The AI-generated multilingual campaign promotes its flexible term plan, Flexi Shield.

Mondelez introduces Lotus Biscoff to India with integrated campaign
Advertising
3 hours ago
Campaign India Team

Mondelez introduces Lotus Biscoff to India with ...

The company hosted an immersive event designed as a sensorial environment, featuring large-scale installations, tasting zones inspired by Indian tea and coffee rituals, and creator-led spaces.

Junglee Games elevates co-founder Kapil Rathee to chief executive role
Advertising
4 hours ago
Campaign India Team

Junglee Games elevates co-founder Kapil Rathee to ...

This planned leadership transition is aligned with Flutter Entertainment’s Asia Pacific strategy.

CloudTV expands content portfolio through Swastik Stories partnership
Advertising
5 hours ago
Campaign India Team

CloudTV expands content portfolio through Swastik ...

This partnership will allow CloudTV to strengthen its FAST channel offering with culturally themed and mythology-led programming.