.jpg&h=570&w=855&q=100&v=20250320&c=1)
Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+91 22 69489600
Oct 14, 2024
McDowell's X series: From mass appeal to premium power
Diageo India’s executives tell Campaign how this brand is set on redefining premiumisation, by blending legacy with modern flair, to capture the next-gen drinkers.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Related Articles
.jpg&h=268&w=401&q=100&v=20250320&c=1)
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Just Published
Advertising
11 hours ago
Ikea creative pitch down to three agencies
Incumbent Mother declined to repitch; Ikea is handling the review internally.
Advertising
11 hours ago
2025 Review: Will India’s women sports icons stay ...
The historic ICC win was the result of decades of persistence away from television cameras and marketing budgets.
Advertising
12 hours ago
Ludacris steps in for Santa in Mercedes-Benz ...
The content series also connects to the automaker’s ‘12 Days of Christmas’ giveback initiative.
Advertising
12 hours ago
Kenvue assigns global creative duties to WPP and ...
Review aimed to 'reduce complexity, improve execution and accelerate growth'.
