Charlotte Rawlings
Jan 10, 2024

McDonald’s gets its money’s worth with overflowing billboard

McDonald’s has more than maxed out a media site with a cheeky out-of-home execution by Leo Burnett

McDonald’s gets its money’s worth with overflowing billboard
The work is part of the brand’s eight-year-old “Like getting your money’s worth?” platform, which spotlights McDonald's Saver Menu.
A poster depicting a Double Cheeseburger Saver Meal Deal occupies a 48-sheet billboard. However, the poster spills over the edge on to the surrounding wall to illustrate how McDonald’s is getting the most value from its media site.
The overflowing poster features an image of the rest of the meal as well as copy that reads: “Like getting your money’s worth?”
It was created by James Millers, Andrew Long, Josh Merriam and Chanelle Merriam.
Media planning and buying was handled by OMD.
This is the first of a series of “money-saving” media tactics from McDonald’s.
Millers and Long, creative partners at Leo Burnett UK, said: “‘Like getting your money’s worth’? is one of McDonald’s longest-running platforms, yet it has never felt more culturally relevant than it does right now.
“This latest campaign for Saver Meal Deals aims to bring a smile to the nation’s face by celebrating Britain’s shared love of getting a great deal, in a fun, populist way.”
(This article first appeared on 
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

1 hour ago

Toyota set to end $600 million Olympic sponsorship deal

The Japanese giant is seeking to end its nine-year tenure with the Games, after becoming the first automaker in the world to sign a top-tier sponsorship contract in 2015.

4 hours ago

65% of men call for better menstrual education ...

The brand also released a short Hindi film based on real events, highlighting the need for normalising conversations about periods with men.

4 hours ago

Ministry of Consumer Affairs seeks integrated ...

The chosen agency will be responsible for all social media activities for the Bureau of Indian Standards, including influencer marketing and public relations.

4 hours ago

OML's Hypothesis pursues global expansion

The AI-powered influencer marketing tech platform is targeting growth in Asia Pacific, the Middle East, Africa, and the US by 2025.