Charlotte Rawlings
Jan 10, 2024

McDonald’s gets its money’s worth with overflowing billboard

McDonald’s has more than maxed out a media site with a cheeky out-of-home execution by Leo Burnett

McDonald’s gets its money’s worth with overflowing billboard
The work is part of the brand’s eight-year-old “Like getting your money’s worth?” platform, which spotlights McDonald's Saver Menu.
 
A poster depicting a Double Cheeseburger Saver Meal Deal occupies a 48-sheet billboard. However, the poster spills over the edge on to the surrounding wall to illustrate how McDonald’s is getting the most value from its media site.
 
The overflowing poster features an image of the rest of the meal as well as copy that reads: “Like getting your money’s worth?”
 
It was created by James Millers, Andrew Long, Josh Merriam and Chanelle Merriam.
 
Media planning and buying was handled by OMD.
 
This is the first of a series of “money-saving” media tactics from McDonald’s.
 
Millers and Long, creative partners at Leo Burnett UK, said: “‘Like getting your money’s worth’? is one of McDonald’s longest-running platforms, yet it has never felt more culturally relevant than it does right now.
 
“This latest campaign for Saver Meal Deals aims to bring a smile to the nation’s face by celebrating Britain’s shared love of getting a great deal, in a fun, populist way.”
 
(This article first appeared on CampaignLive.co.uk) 
Source:
Campaign India

Related Articles

Just Published

2 days ago

Microsoft to retire Xandr DSP in favour of an ...

After acquiring the DSP from AT&T in 2021, Microsoft’s priorities began to shift more to the sell side, with AI at the forefront.

2 days ago

Apple leads as US dominates Kantar's Top 100 Global ...

As US brands dominate the top 10 in Kantar's BrandZ 2025 ranking, Chinese companies and APAC players like Airtel are rapidly gaining ground, signalling a shifting balance in global brand power.

2 days ago

Affordable, not cheap: Cracking the code on value

Affordable brands thrive by meeting emotional needs, using smart packaging cues, and moving beyond price cuts, explain Ipsos India’s UU and Synthesio lead and country chief client officer.

2 days ago

Rust never sleeps, but it can be outsmarted

AM/NS India’s new ad pits steel tech against cartoonish corrosion, turning rust into the most animated villain this side of Hollywood.