McCann Health said its global remit now stretches beyond its core of pharmaceutical marketing work to encompass health and wellness and it now works with governments and on public-health initiatives.
John Cahill, McCann Health’s global chief executive said, “This change in name mirrors the growing diversity in the world of health. From our former focus primarily on the business of prescription healthcare, today we are also leaders in health and wellness.”
With the name change to McCann Health, the branding will also be revised, reinforcing the link to McCann.
This article first appeared on Campaign Asia-Pacific.