AETN-18 (a joint venture between A & E Networks and TV 18) has awarded its creative mandate for the soon-to-be-launched HISTORY channel in India to McCann Erickson. McCann Erickson won the account following a multi-agency pitch.
HISTORY channel is the world leader in factual entertainment and McCann Erickson will work on the launch communication strategy for HISTORY channel in India.
Commenting on the development, Ajay Chacko, president, A+E Networks I TV18 JV, said, “History has always been associated with the past, but with the new History channel, we hope to change people's perception of History. The channel today is contemporary. It is also about action, thrill and adventure as much as it is about events and people that have shaped our lives. With the right blend of strategic insight, cutting edge creative and innovative thinking, we are happy to have McCann Erickson partner us best in our endeavor to position HISTORY as the most relevant and engaging factual entertainment channel.”
On their association with the AETN-18 team, Prasoon Joshi, executive chairman, McCann Worldgroup India said, “I’m very excited with our partnership with History Channel and I’m looking forward to doing great work together, especially because the AETN-18 team believes in out of the box thinking.”