McCann Erickson wins creative duties for BIG CBS

In a multi-agency pitch, McCann Erickson has won the BIG CBS account. BIG CBS is a joint venture between Reliance Broadcast Network and CBS Studios International. Current plans for the venture include the launch of three channels in the English GEC space. 

Speaking about the win, Prasoon Joshi, executive chairman and regional executive director (Asia Pacific), McCann Erickson, said, "We are happy to be partnering with 2 huge names in entertainment - BIG & CBS. We are sure that with the experience McCann has in handling media brands, BIG CBS will be in good hands."

The business will be led by Parvathy Nair and the creative team will be executive creative directors Akshay Kapnadak and Rahul Mathew.

BIG CBS's Aparna Pandey said, "BIG CBS is the launch of one of the biggest brands in television. In McCann we found a partner who displayed great understanding of our consumers and showcased work that gives us tremendous faith in their ability to do a great job of managing the brand communication. We look forward to working with them and developing a launch campaign that set the tone for BIG CBS in India."