Advertising The Work
Raahil Chopra
Jul 28, 2010

McCann creates new L'Oreal TVC

McCann Erickson has created a new TVC featuring brand ambassador Aishwarya Rai Bachchan for L'Oreal's new Total Repair 5 shampoo. In the TVC, Rai Bachchan is shown conveying the brand's message through the traditional method of testimonial advertising with Rai giving consumers five  reasons to change their shampoo.

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