McCann creates a clothesline for Onida

McCann Erickson Delhi has rolled out an innovative outdoor campaign for its client, Onida, with the objective of promoting Onida’s fully-automatic top-loading washing machine as one that handles the maximum wash load in its category.“To demonstrate the efficiency of Onida’s fully-automatic top-loading washing machine at handling bulk laundry, McCann Erickson created the longest makeshift clothesline that anyone would have ever seen,” said Vineet Mahajan, creative director, Mc Cann Erickson Delhi.

by Campaign India Team