Campaign India Team
Apr 30, 2015

Maxus names Priti Murthy chief strategy officer

Prior to this, she was national director, Insights

Maxus names Priti Murthy chief strategy officer
GroupM agency Maxus has announced the elevation of Priti Murthy, national director, insights, to the newly created position of chief strategy officer.
Kartik Sharma, managing director, Maxus South Asia, said, “Over the years Priti Murthy has built a strong insights team across offices who are working tirelessly to raise the bar. Priti’s contribution to the business is exemplary and the 2014 award wins for data, research and analytics across forums is a testimony of great work being done by team Insights across clients under her leadership. One can definitely expect very interesting breakthrough initiatives from Priti and her team very soon. A proven leader, she will be leading and constructing quite a few cutting edge engagement initiatives for us.”
Murthy added, “I am delighted to come on board as the chief strategy officer at Maxus.  I am sure my new role will further broaden the horizon for me.  I am excited to bring alive the trinity -- data, digital and content.”
“In the innovative span of time that I've worked here, I have got an encouraging glimpse of a very positive working atmosphere.  My focus will be I look forward towards another thrilling round at Maxus,” she added.
Murthy joined Maxus in 2004. She has worked with Dabur and L'Oréal in past assignments. 
Campaign India

Related Articles

Just Published

25 minutes ago

Travel was the first to shut down, will be the last ...

The country manager, India and Gulf at Tourism Australia shares states how the country is looking to revive tourism post-Covid, when borders could potentially open for Indian travellers, and more...

35 minutes ago

P&G’s Marc Pritchard: Brands are spending ‘too much ...

In an interview with Campaign US at P&G’s virtual LifeLab at CES, Pritchard details how FMCG giant continues to withhold spend on several platforms until accountability is introduced

45 minutes ago

Cadbury takes #ScoopIntoChocolateHeaven with Dairy ...

Watch the film conceptualised by Ogilvy

12 hours ago

CHI highlights Care Shield benefits via Divyenndu ...

Hakuhodo India has conceptualised the campaign