GroupM agency Maxus has announced the elevation of Priti Murthy, national director, insights, to the newly created position of chief strategy officer.
Kartik Sharma, managing director, Maxus South Asia, said, “Over the years Priti Murthy has built a strong insights team across offices who are working tirelessly to raise the bar. Priti’s contribution to the business is exemplary and the 2014 award wins for data, research and analytics across forums is a testimony of great work being done by team Insights across clients under her leadership. One can definitely expect very interesting breakthrough initiatives from Priti and her team very soon. A proven leader, she will be leading and constructing quite a few cutting edge engagement initiatives for us.”
Murthy added, “I am delighted to come on board as the chief strategy officer at Maxus. I am sure my new role will further broaden the horizon for me. I am excited to bring alive the trinity -- data, digital and content.”
“In the innovative span of time that I've worked here, I have got an encouraging glimpse of a very positive working atmosphere. My focus will be I look forward towards another thrilling round at Maxus,” she added.
Murthy joined Maxus in 2004. She has worked with Dabur and L'Oréal in past assignments.