Maxus has brought in Sidharth Parashar as its national trading head, completing its key appointments at the top management level. At Maxus, Parashar (pictured) will report to the agency's managing director Ajit Varghese.
Prior to this appointment, Parashar was handling the north and east operations for GroupM's Central Trading Group (CTG).
"Considering slowdown in the demand and with advertisers looking to drive towards more efficiencies and better ROI, we feel trading will play a huge role in 2009 and ahead," said Verghese. "To that extent Parashar has a proven record of handling some big portfolio of clients in GroupM like Nokia, HeroHonda, Perfetti, GSK, Havells, Motorola, etc."
Experienced at handling key clusters of GEC, sports and movies for GroupM, Parashar will "play a key role in engineering better returns for all Maxus clients' media investments."
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