Maxus has won the media AoR duties for L'Oreal following a multi-agency pitch. The Mumbai office for Maxus will handle the account. The incumbent agency for L'Oreal was Lodestar.
Commenting on the account win, Ajit Varghese, managing director, Maxus India, said, "We continue to win the trust of clients by showcasing our new philosophy of 'Relationship Media' and come up with media solutions keeping the consumer and the business at the core. Proud to have L’Oreal as part our prestigious clientele and we would love to partner them in their vision to build a great business in India."
The other agencies that took part in the pitch for L'Oreal included Lodestar, Madison and Zenith Optimedia.
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