Max New York Life launches integrated campaign for 'Shiksha Plus'

Max New York Life has launched I-Genius, which it describes as a 'comprehensive parent-child nurturing programme', that will support talent development of children by identifying and rewarding those kids display all-round skills.The launch of this programme comes close on the heels of the company's announcing its child plan, Shiksha Plus. To promote the same, it has unveiled a 360-degree campaign.