Max Life Insurance gets Rohit Sharma and Ritika Sajdeh as brand ambassadors
Has signed a two-year partnership with the duo, who will enhance the brand’s reputation across its product categories
Sep 19, 2022 12:06:00 PM | Article | Campaign India Team
Max Life Insurance has announced the appointment of cricketer Rohit Sharma and his wife Ritika Sajdeh, as brand ambassadors.
The association seeks to further build and enhance the importance of financial preparedness and protection for individuals and their families.
For this, it has signed a two-year partnership with the duo, who will enhance the brand’s reputation across its product categories. The couple will also work on other marquee brand campaigns by Max Life.
According to the brand, Sharma’s persona as a leader and Sajdeh’s role in his success is what made them the right choice.
Rahul Talwar, chief marketing officer, Max Life, said, “India houses the largest youth population in the world. This segment champions a mindful living with holistic mental and physical well-being. Rohit Sharma, as the millennial cricketer, is a source of inspiration to all and together with his wife appeals to the millennial gen. We believe this partnership will help drive life insurance awareness, especially among the younger generation by highlighting the importance of staying protected in life early on and being the difference to their families. We are on a journey to build India’s most admired, trusted life insurance brand that delivers on its promises, and our association with Rohit Sharma and Ritika Sajdeh will strengthen this journey. The power couple who have come together for their first brand campaign, perfectly personify our purpose of inspiring consumers to increase the value of their lives. This partnership will enhance the trustworthy credentials of Max Life Insurance and will build its appeal as a progressive brand.”