Max Life Insurance Company has launched a second film as part of the ‘You are the Difference’ campaign featuring its brand ambassadors, cricketer Rohit Sharma and his wife Ritika Sajdeh. Conceptualised by FCB Interface, the film again highlights the importance of guaranteed savings plans.
The film begins with Sharma sitting on the couch, engrossed doing something. His wife asks him if he’s busy, to which he says yes. She then starts to tell him that he’s always busy and questions if he ever has time for the family. Just then, he turns to reveal an outfit that he was working on, for their daughter’s fancy costume. Sajdeh then gets emotional and tells him what a sweet thing it is to do.
Rahul Talwar, chief marketing officer, Max Life Insurance, said, “In our endeavour to drive financial awareness and adoption, the TVC underlines the significance of guaranteed savings plan and how it enables consumers to achieve key milestones -children’s education, marriage or retirement – while enjoying life’s moments today with loved ones. Along with building our protection portfolio, Max Life is focused on long-term savings plans that offer financial stability to families, especially the millennial segment. Reiterating our brand philosophy of ‘You are the Difference’, Rohit and Ritika delivers the key message of our savings solutions, specifically to the younger audience that is seeking holistic, new-age financial products that cater to all their requirements.”
The film is being aired across TV and digital and will be available on TV in six languages, including Marathi, Gujarati, Tamil, Telugu, Kannada, and Malayalam.
Creative agency: FCB Interface
Production house: Belief Films (Producer: Simran Rao)
Director: Anupam Mishra