Max announces programming initiatives for IPL
Now that the problems and controversies that surrounded the second season of IPL (Indian Premier League) have subsided, Multi Screen Media (formerly known as Sony Entertainment) has announced its programming initiatives around the series. MSM’s channel MAX has roped in music directors Shankar-Ehsaan-Loy to create an opening music montage based on the campaign for the IPL – ‘Ek Desh Ek Junoon’ for its wrap around show Extraaa Innings T20.
by Campaign India Team
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