Matter, a product tech start-up, has appointed Digitas India to handle its digital mandate following a multi-agency pitch.
Digitas will handle Matter’s digital communications, media, customer experience and digital assets, and community engagement across its mobility and energy business verticals.
Matter’s first electric motorcycle is slated for launch this year.
Arun Pratap Singh, COO, and co-founder, Matter, said, “At Matter, we are embarking on a journey to revolutionise electric mobility and energy storage space. Our innovative offerings will be represented through highly creative digital marketing and we’re glad to have partnered with Digitas, as they follow the philosophy of thinking new and leveraging the creative nuances to deliver highly compelling digital innovations, we are excited to start this journey with Digitas India by connecting with our customers creatively and helping them to transition to clean energy.”
Sonia Khurana, COO, Digitas India, said, “It is our privilege to partner with Matter and to introduce the brand and product in the market. It is exciting to be a partner to the brand right from the incubation stage itself of the product. Our aim will be to stay true to our connected marketing philosophy and use the right mix of insight-driven creativity, technology, and media to drive brand love and adoption.”