Online matrimony company, Matrimony.com, has brought in Wondrlab to handle its integrated communication duties. Matrimony.com is a consumer internet conglomerate that owns sub-brands such as BharatMatrimony, CommunityMatrimony and EliteMatrimony, WeddingBazaar.com, Mandap.com and CommunityMatrimony.com and a consortium of over 300 community matrimony websites.
Wondrlab’s content platform will manage the communication mandate for Matrimony.com and all its aforementioned brands.
Arjun Bhatia, chief marketing officer, Matrimony.com, said, “We’re looking to raise the brand equity, transform our digital strategy and grow our market leadership aggressively and feel Wondrlab has the creativity, innovation, talent and experience, across platforms, to propel the brand forward and achieve our goals.”
Added Rakesh Hinduja, co-founder and managing partner, content platform, Wondrlab, “This partnership is truly the ‘perfect marriage’. In India, Indians are always on the quest for the perfect partner and marriage; we are excited to be able to contribute to this important journey. Our vision for the business aligns with the brand’s goals, making this the perfect scenario to create some truly fantastic work. Our in-house pool of specialists is ready to deliver the best communication for India’s leading consumer internet brand.”