Sri Adhikari Brothers', music and comedy channel - Mastiii has captured the top spot amongst its competitors in the hindi music genre across Hindi speaking Markets (HSM). Mastiii has garnered 16.5 GRPs in the CS15+ group (SEC A,B,C) across HSM as per the TAM data for week 33. The channel is also number 1 in the CS4+ group across HSM, making it the most popular channel in its genre amongst children, youth and adults.
Speaking about the achievement, Markand Adhikari, vice chairman and managing director, SAB Group, said, “We are encouraged with the great response we have received within a few weeks of the channel’s launch. It doesn’t come as a surprise as we were very confident of our differentiated product that offers 24-hours of non-stop music and comedy. We conceptualized ‘Mastiii’ as an ‘electronic radio’, where people can tune in any time of the day for their dose of unadulterated fun. This is just the beginning as we are committed to bringing our viewers non-stop Mastiii and achieve many more milestones in the time to come. For us, sustained leadership of the genre will be a mark of our success and we are gearing up to achieve just that”.
The entertainment channel that has a tagline of ‘Mastiii Chaalu Rakho’ along with music also has its share of gags, spoofs, pranks and other comic acts by comedians that include Raju Srivastav, Suresh Menon, Sunil Pal, Shailesh Lodha, Raj Vyas, Kiku Sharda, Howard Rosemeyer and Sugandha Mishra amongst others.