Raahil Chopra
Aug 20, 2010

Mastiii becomes number 1 music channel

Sri Adhikari Brothers', music and comedy channel - Mastiii has captured the top spot amongst its competitors in the hindi music genre across Hindi speaking Markets (HSM). Mastiii has garnered 16.5 GRPs in the CS15+ group (SEC A,B,C) across HSM as per the TAM data for week 33. The channel is also number 1 in the CS4+ group across HSM, making it the most popular channel in its genre amongst children, youth and adults.

Mastiii becomes number 1 music channel

Sri Adhikari Brothers', music and comedy channel - Mastiii has captured the top spot amongst its competitors in the hindi music genre across Hindi speaking Markets (HSM). Mastiii has garnered 16.5 GRPs in the CS15+ group (SEC A,B,C) across HSM as per the TAM data for week 33. The channel is also number 1 in the CS4+ group across HSM, making it the most popular channel in its genre amongst children, youth and adults.

Speaking about the achievement, Markand Adhikari, vice chairman and managing director, SAB Group, said, “We are encouraged with the great response we have received within a few weeks of the channel’s launch. It doesn’t come as a surprise as we were very confident of our differentiated product that offers 24-hours of non-stop music and comedy. We conceptualized ‘Mastiii’ as an ‘electronic radio’, where people can tune in any time of the day for their dose of unadulterated fun. This is just the beginning as we are committed to bringing our viewers non-stop Mastiii and achieve many more milestones in the time to come. For us, sustained leadership of the genre will be a mark of our success and we are gearing up to achieve just that”.

The entertainment channel that has a tagline of ‘Mastiii Chaalu Rakho’ along with music also has its share of gags, spoofs, pranks and other comic acts by comedians that include Raju Srivastav, Suresh Menon, Sunil Pal, Shailesh Lodha, Raj Vyas, Kiku Sharda, Howard Rosemeyer and Sugandha Mishra amongst others.

 

 

Source:
Campaign India

Related Articles

Just Published

1 day ago

Cannes Lions 2020 cancelled: Indian adland reacts

Some believe learnings will be missed while some call for work to be celebrated with an online event

2 days ago

Cannes Lions not to be held in 2020

Festival scheduled to return in June 2021

2 days ago

Weekend Wrap: 3 April 2020

In the news: ASCI, Media Mantra, Ogilvy, The BlueBeans, Ventes Avenues

2 days ago

Vivo India salutes the heroes who wear capes

Watch the film conceptualised by Dentsu Impact here