"Mass marketing works well, but the future is niche":Contagious' Nayar

At the onset of his presentation, Neeraj Nayar,president, Contagious Communications, said that the new style of advertising was about a dialogue and not a monologue. He said that skill of a good marketer lies in being aware of the future potential of technology,  citing the example of Facebook which has a 175 million strong base today.

by Campaign India Team