Taking place virtually between 23-24 February, Marketing Works is a unique learning experience designed to strengthen client-agency partnerships and improve the quality, creativity and effectiveness of work.
Each client is unique but good work relies on good partnership. To ensure your agency is set up for success, there are steps you can take to help your client at every stage of the process — from communicating the marketing strategy and developing the brief to nurturing powerful creative ideas that elevate creativity.
Marketing Works is a hands-on learning experience that will help identify the actions you can take to make collaboration easier so together you are delivering greater creativity and building a stronger client-agency partnership. Guided by leading marketers and agency professionals, you will work on a live case study to deep dive into:
- Defining the audience, sharing knowledge, setting roles and responsibilities
- How to identify and address issues early on
- Ways to challenge each other and nurture creative ideas
- How to leverage feedback review sessions with clients
For further details of the virtual learning experience, please visit Marketing Works website or contact Zamir.Khan@haymarket.asia.
Why should you attend?
After two days of learning at Marketing Works, you will gain:
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Best-in-class guidance to elevate your creative work
Our mentors and curated programme provide you with the experience and skills needed to distil strategy, produce better briefs, set direction and engage in effective reviews sessions.
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Proven ways to build collaborative client-agency relationships
Two days of teamwork to inspire collaboration and cultivate empathy. The learning experience equips you with solid skills to develop synergetic relationships with clients.
Key dates (GMT+8):
- Registration deadline: 27 January 2022
- Ice-breaker session: 5pm, 22 February 2022
- Event date: 23-24 February 2022
For programme information, please contact Zamir Khan, Group Head of Awards Events, Asia, at Zamir.Khan@haymarket.asia.
For delegate information, please contact Kaling Man, Senior Awards and Events Manager, at Kaling.Man@haymarket.asia.
For registration enquiry, please contact Arwen Ng, Senior Events Operation Manager, at Arwen.Ng@haymarket.asia.
For partnership opportunity, please contact Gareth Scott, Commercial Director, at Gareth.Scott@haymarket.asia.