Marketing In-Depth
Rahat Kapur
Oct 07, 2024

‘Marketing spend isn’t decreasing, it’s just going elsewhere’: Bain & Co’s leaders

EXCLUSIVE: Bain’s Andreas Dullweber and Henrik Naujoks reveal shifts in spend, how today’s marketers are underutilising data, and navigating the balance between creativity and data.

Bain & Co.'s Andreas Dullweber, (left) and Dr. Henrik Naujoks (right)

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Adobe launches ad making tool for small businesses

1 Adobe launches ad making tool for small businesses

Kia's Sonet embarks on a journey of uncharted thrill

2 Kia's Sonet embarks on a journey of uncharted thrill

WPP's 'pretty grim' profit warning: stock market analysts react

3 WPP's 'pretty grim' profit warning: stock market analysts react

Scroll-stopping or scroll-past? The 2.5-second ad dilemma

4 Scroll-stopping or scroll-past? The 2.5-second ad dilemma

WPP has appointed Cindy Rose, a senior Microsoft executive, to replace Mark Read as chief executive

5 WPP has appointed Cindy Rose, a senior Microsoft executive, to replace Mark Read as chief executive

Green isn’t a colour — it’s a claim you prove

6 Green isn’t a colour — it’s a claim you prove

Rob Reilly at Cannes 2025: Why advertising needs better PR (and even better ideas)

7 Rob Reilly at Cannes 2025: Why advertising needs better PR (and even better ideas)

Googlies on Google: A curiosity-driven game for search

8 Googlies on Google: A curiosity-driven game for search

Eknath Shinde's message to advertising, marketing and media professionals

9 Eknath Shinde's message to advertising, marketing and media professionals

Moves and Wins: Week of 07 July

10 Moves and Wins: Week of 07 July

Related Articles

Landor's global president on shaping brands as business assets
Advertising
Aug 20, 2024
Vinita Bhatia

Landor's global president on shaping brands as ...

The emotional connection: A new normal in influencer marketing
Advertising
May 21, 2025
Shivashish Tarkas

The emotional connection: A new normal in influencer...

Ajay Row joins DAN Consult
Advertising
Apr 18, 2019
Campaign India Team

Ajay Row joins DAN Consult

Decoding Gen Z: Memes, micro-moments, and the future of youth marketing
Marketing
May 28, 2025
Rajesh Joshi

Decoding Gen Z: Memes, micro-moments, and the ...

Just Published

Huella’s AIgnite promises to turbocharge open web creativity
Advertising
19 hours ago
Campaign India Team

Huella’s AIgnite promises to turbocharge open web ...

The new ad intelligence platform claims to turn one creative into thousands of ad variations, blending native engagement with display scale — powered by AI.

McDonald's bets on boba, Bollywood and bold branding
The Work
1 day ago
Campaign India Team

McDonald's bets on boba, Bollywood and bold branding

Ranveer Singh stars in McDonald’s India’s latest ‘Famous Orders’ spin, adding desi drama to a global celebrity-led menu format.

Memes eat ad budgets for breakfast
Marketing
1 day ago
Himanshu Singla

Memes eat ad budgets for breakfast

As brands chase relevance, Idiotic Media’s CEO and co-founder explains why memes deliver punchy, platform-native content that’s cheap, viral, and built for Gen Z’s scroll-happy thumbs.