Marketing In-Depth
Rahat Kapur
Oct 07, 2024

‘Marketing spend isn’t decreasing, it’s just going elsewhere’: Bain & Co’s leaders

EXCLUSIVE: Bain’s Andreas Dullweber and Henrik Naujoks reveal shifts in spend, how today’s marketers are underutilising data, and navigating the balance between creativity and data.

Bain & Co.'s Andreas Dullweber, (left) and Dr. Henrik Naujoks (right)

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