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After a tough year witnessed by brands, marketers are looking forward to a growth-oriented budget with an added focus on a bullish digital infrastructure…
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Its ‘Scam 2025’ campaign leans on entertainment-led storytelling to decode digital fraud, signalling a shift in how brands approach financial literacy.
Omnicom chief communications officer Joanne Trout will continue to oversee the combined company’s internal and external communications strategy.
Dozens of smaller shops are still awaiting their fates.
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