Viacom18 has realigned its programming team with weekday and weekend heads, and has appointed Manisha Sharma as the weekend programming head, starting 1 May. Sharma will work along with the weekday programming head, Prashaant Bhatt to manage the entire portfolio of fiction and nonfiction content on Colors. As part of this new role, Sharma shall be responsible solely for the channel's shows that air on weekends. Both Sharma and Bhatt will report to Raj Nayak, chief executive officer, Colors.
It is understood that the realignment and the structural changes have been made to bring in concentrated effort towards developing content. This move hopes to bring about more attention in an effort to build the channel ahead.
Announcing the appointment, Nayak, commented, “We are delighted to have Manisha on board with us. Given her vast experience and thorough knowledge of the industry, I am sure she will bring in the edge and experience in taking weekend programming to a new level.”
He further added, “With this dynamic combination of Prashant managing the weekday programming and Manisha taking charge of weekends, we are hoping to make sure that Colors is a strong player throughout the week and, through this realignment equal focus will be laid on both – weekday and weekend.”
Commenting on the move, Sharma, said, “I have tremendous appreciation for Colors’ constant attempts towards providing new and innovative content to the viewers through their shows. I am looking forward to working with this incredibly talented group of people and contribute to the weekend programming."