Campaign India Team
Jan 19, 2023

Malaika Arora invests in Get-A-Way

Will also endorse the dessert brand which operates in the healthy category

Malaika Arora invests in Get-A-Way
Malaika Arora has joined Get-A-Way as an investor. The actor, model and entrepreneur has also been appointed as brand ambassador for Get-A-Way, which is a dessert offering in the health space.
 
Pashmi Shah, co-founder and chief marketing officer, Get-A-Way, said, "For our brand, we've always sought out connections with like-minded people. Malaika is truly a fitness icon, and she is committed to fostering healthy habits among individuals. This is something that resonates perfectly with our brand philosophy. At Get-A-Way, we want to change the way people eat & our vision is to facilitate that through our products."
 
The company's co-founders list includes Jash Shah and Jimmy Shah. 
 
Arora said, "People who know me well, know my love for food is undying and a good dessert only brings happiness to an otherwise mundane day. My current portfolio of investments include fitness, fashion, wellness, food – most things which complete me and spell passion for me. The one thing which I truly cherish and which is going to be joyous from hereon is the luxury to bake my own cake and have it too- that too healthy and guilt free! We have some very fluffy, sweet and ambitious plans lined up ahead which will enable dessert and fitness lovers to enjoy their desserts guilt free and I can’t wait for everyone to get their hands on my hand picked desserts and get away with enjoying them."
 
Source:
Campaign India

Related Articles

Just Published

7 hours ago

Hindustan Unilever announces leadership changes, ...

The changes come as HUL reported a 6% decline in standalone net profit for the fiscal fourth quarter.

8 hours ago

Data-driven insights essential for navigating ...

A new white paper on a cookie-less world proposes leveraging first-party data, contextual advertising, and localised marketing strategies for companies to stay afloat.

8 hours ago

Breaking down the latest developments from ...

Patanjali Ayurved continues to faces rigorous scrutiny from the Supreme Court over misleading advertisements, with the case underscoring the vital need for strict regulatory oversight in health-related advertising in India.

10 hours ago

IPG reports 12% fall in net profit for Q1 but ...

Group is forecasting 1-2% organic growth over course of 2024.