Malaika Arora invests in Get-A-Way
Will also endorse the dessert brand which operates in the healthy category
Jan 19, 2023 12:07:00 PM | Article | Campaign India Team
Malaika Arora has joined Get-A-Way as an investor. The actor, model and entrepreneur has also been appointed as brand ambassador for Get-A-Way, which is a dessert offering in the health space.
Pashmi Shah, co-founder and chief marketing officer, Get-A-Way, said, "For our brand, we've always sought out connections with like-minded people. Malaika is truly a fitness icon, and she is committed to fostering healthy habits among individuals. This is something that resonates perfectly with our brand philosophy. At Get-A-Way, we want to change the way people eat & our vision is to facilitate that through our products."
The company's co-founders list includes Jash Shah and Jimmy Shah.
Arora said, "People who know me well, know my love for food is undying and a good dessert only brings happiness to an otherwise mundane day. My current portfolio of investments include fitness, fashion, wellness, food – most things which complete me and spell passion for me. The one thing which I truly cherish and which is going to be joyous from hereon is the luxury to bake my own cake and have it too- that too healthy and guilt free! We have some very fluffy, sweet and ambitious plans lined up ahead which will enable dessert and fitness lovers to enjoy their desserts guilt free and I can’t wait for everyone to get their hands on my hand picked desserts and get away with enjoying them."