MakeMyTrip has rolled out a campaign featuring Alia Bhatt and Ranveer Singh to showcase its offerings when it comes to hotel room bookings.
Conceptualised by Publicis Capital, this film also presses home the brand's 'best price guarantee' and 'pay at hotel' features. It opens in a flight facing turbulence. Singh is petrified and makes a statement about the number of 'jerks' the pilot is taking the flight through. Bhatt informs Singh that it's not jerks but turbulence. Singh replies by introducing himself to her and then spots her hotel booking. He tells her that he's staying in the same hotel and boasts about a 10 per cent discount he got after after pulling some strings. Bhatt and those seated next to him then tell him about the 'best price offering' and other features MakeMyTrip offers when it comes to hotel room bookings.
Rajesh Magow, co-founder and CEO, India, MakeMyTrip, said, "India is in a sweet spot in terms of internet growth, as more and more people are accessing internet fuelled by low data prices and smartphone user growth. Our new campaign highlights our overall business strategy to accelerate the conversion from offline to online hotel bookings.”
Saujanya Shrivastava, group CMO, MakeMyTrip, said, “MakeMytrip has been consistently focusing on the category expansion in the Online Hotels space by bringing down the entry barrier for travellers. Our new campaign provides yet another compelling reason to book hotels online. The intent is to a dispel long held belief amongst offline hotel users that they often get the best deals through ‘offline’ negotiations and ‘jugaad’. The best price guarantee is one such powerful evidence of the myriad benefits of booking hotels online.”
Hemant Misra, brand consultant, Publicis Capital, said, “This summer we are launching the next phase of MMT campaign -- best price guarantee and pay at hotel. Our communication journey that began in the summer of 2016 has grown into a remarkable movement. Our core strategy was focused on the interaction between the old and the new way of travelling. It is a one-to-one interaction between our protagonists which is made entertaining and engaging by Alia and Ranveer’s performance."
The film will be running for nine weeks, according to the company's media release.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins