Publicis bags Goibibo's creative duties

Online travel portal Goibibo has appointed Publicis as its creative agency. The news follows Goibibo's merger with MakeMyTrip, and the agency currently handles the creative duties of the latter. 

 

Publicis' Gurgaon office will handle the business. 

 

Saujanya Srivastava, CMO, Go-MMT Group, said, “We have a long standing association with Publicis. The team has helped us deliver successful marketing campaigns for MakeMyTrip in the past, including the recent one on MakeMyTrip Assured Hotels proposition. Post the merger with the Ibibo Group, we have high impact marketing plans to pursue. For the first time ever in Ibibo’s journey, we now have a high profile celebrity, Deepika Padukone on board as the brand ambassador of Goibibo. The recently launched Goibibo campaign delivers the message in line with our business objective while keeping the brand essence and philosophy intact. The TVCs have been received very well and we are confident of an equally positive impact on our business”.

 

Hemant Misra, CEO, Publicis India, said, “Ibibo is a really exciting brand, full of new ideas and innovations.  It was a challenge for us to create the impact we did with MMT for Ibibo but in a completely unique Ibibo avataar. Working with category leaders allows us the advantage of exploring new boundaries, we’ve done it with MMT with great success and look forward to doing it with Ibibo”.

 

Bobby Pawar, MD and CCO, Publicis South Asia, said, “I am blown away by the faith that Go-MMT has placed in us. It is a testament to the quality of our partnership, the work we have created together and the results it has produced. The new campaign for GoIbibo does not attempt to re-create the magic we did for Makemytrip, but to conjure up a different kind of magic that is right for the brand.”