Madison Digital has won the social media mandate of ETS for the TOEFL iBT brand. The mandate includes the TOEFL iBT at home edition.
The account was won following a multi-agency pitch. Test of English as a Foreign Language (TOEFL) is a English-language test for university study, work and immigration. The TOEFL iBT test is accepted by more than 11,000 universities in over 150 countries.
Srikant Gopal, executive director, ETS's TOEFL program, said, “We look forward to working with Madison Digital to provide test takers in India with important information about the many convenient ways to take TOEFL iBT tests. Madison Digital will help us to expand opportunities for test takers to ensure that they can continue their educational and professional journeys during these challenging times and beyond.”
Vishal Chinchankar, chief digital officer, Madison Digital, said, “TOEFL iBT provides a distinct advantage for test takers to stand out in confidence to admission officers. We’re glad to work with ETS and the TOEFL iBT brand to help test takers unlock their full potential.”