Madison Media has announced the appointment of Kumar Siddharath to lead its entertainment unit, Mates.
Mates focusses primarily on brand solutions that include in-film associations, celebrity associations, and other ancillary services related to entertainment, content and branding.
Siddharath will replace Sooraj Bhalla, former founder and CEO, Mates.
He will report to Vikram Sakhuja, partner and group CEO, Madison Media and OOH.
Sakhuja said, “I am excited to have Siddharath join our team and provide our clients’ brands content solutions and further strengthen our Madison Media offering, all under one roof.”
Siddharath said, “I am excited to join Madison and look forward to creating a lot of interesting brand solutions that help our premium roster of clients create magic and meet their business goals.”