Madison Media appoints Karthik Lakshminarayan as COO for Crest

Madison Media has announced the appointment of Karthik Lakshminarayan as chief operating officer for Crest to handle the media duties for ITC. He moves in from FoodFood, where he was the chief operating officer. Lakshminarayan will be alternating between the Bangalore and Kolkata operations of ITC.

Punitha Arumugam, Group chief executive officer, Madison Media, said, “I am delighted to have Karthik back with Madison Media. The best testament for Madison Media as an organisation is when ex Madisonites as talented as Karthik are willing to accept and explore career opportunities with us once again.”

Basabdatta Chowdhuri, chief executive officer, Platinum Media, added, “We have done a lot of interesting and exciting work for ITC in the last one year and I am looking forward to have  Karthik lead our ITC AOR team.”

On his return to Madison, Lakshminarayan, said, “I am delighted to return to Madison Media, post my successful stint in the broadcast and production side of business, which I will leverage to deliver better value to Madison and its Clients. I am looking forward to this new chapter in my career.”