Muthoot Finance, Gold Loan NBFC, has signed actor Madhuri Dixit as its brand ambassador. The brand continues to have actor Amitabh Bachchan as their brand ambassador too.
Dixit will endorse a bouquet of Muthoot Finance’s financial products, including gold loans, home loans, personal loans, and vehicle loans.
Alexander George Muthoot, joint managing director, The Muthoot Group, said, “We are very delighted to welcome Smt. Madhuri Dixit Ji to The Muthoot Group family as our Brand Ambassador. We are confident that her association with us will greatly help in taking the brand to much greater heights. We continue to have Shri. Amitabh Bachchan Ji as our brand ambassador as well.”
He added, “Madhuri Ji has demonstrated a strong connection with diverse audiences through her extraordinary performances, for a long period of time. She continues to amaze people through her new roles as a producer and a reality show judge. Her immense success and goodwill can be attributed to her work ethic, dedication, integrity, and uncompromising values. Our brand resonates with her on-screen legacy and off-screen image, which makes her a natural and cultural fit for our brand. We are confident that our new association with Madhuri Ji will greatly help us to achieve this transformational objective.”
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