Isobar has announced that Maciek Nowicki, managing creative director at Isobar Poland, has been promoted as CCO for Isobar India and South East Asia, a newly created role. Nowicki will relocate from Poland and report to Sven Huberts, MD Isobar Apac.
He also joins Isobar’s Global Creative Excellence Council chaired by Nick Bailey, chief creative officer for Isobar EMEA.
Huberts said, “Maciek is one of those people who has the dexterity, stamina and drive to create a high performance creative culture. He understands how brands are currently being built for today's convergent world. Everyone is really excited to work closely with Maciek to help deliver borderless, game-changing ideas that help solve our clients business challenges.”
Nowicki said, "I love the vast and amazingly multi-layered Asian culture and people, so I am doubly excited to get started in this new role. We have some great talent in Isobar in Asia and I look forward to working alongside them to produce work that makes a difference.”
In Poland, Nowicki also oversaw creative output across multiple Dentsu Aegis Network agencies. With his move, Yuri Drabent has been promoted to the role of creative director, Isobar Poland.
Nowicki was previously a creative director in Procter & Gamble Poland. He has also worked with Grey Group, JWT, Havas, McCann and FCB.