Lux's new campaign asks women to "behave beautifully"

Unilever has unveiled its latest campaign for Lux Peach and Cream, featuring brand ambassador Priyanka Chopra. Lux's new mantra for women is  'Behave Beautifully'. JWT Singapore, Lux's creative agency, has worked on the campaign in tandem with JWT India and Pakistan. The new campaign was initially created for small town Indian women. Having received positive feedback for the campaign in markets like Malaysia, Indonesia, Egypt and Sri Lanka, it will soon be rolled out in these markets.

by Campaign India Team