India added six more Pencils to its haul at the D&AD Awards on the final day of the judging.
Leading the pack was McCann Worldgroup with "the immunity charm" picking up two more Pencils in Media and PR and another win for the agency in media for its client PayTM's "sweet change" campaign. The agency bagged a total of five Pencils at this year's D&AD Awards while all other Indian winners picked up only one Pencil each.
Others winning Pencils this year included Cheil Worldwide India's "The Good Vibes Project" for its client Sense International, in the Digital Design category, Ogilvy & Mather for M P Tourism Development Corporation in Film Advertising Crafts and "Roads that Honk" by Hindustan Petroleum in Product Design.
With a total of nine Pencils, India's haul at this year's edition of the awards was less impressive than last year's haul of 12 Pencils.
India has never won a Black or White Pencil in the history of the D&AD Awards till date. The Black Pencil is the most coveted award in the creative fraternity. The colour of the pencils will be unveiled at the awards ceremony on Thursday, April 26.