L&T Mutual Funds' new TVC on air

 The festival of Janmashtami is the focus of a new TVC created by Mudra for L&T Mutual Funds. In the commercial, a dahi handi, suspended at a height, is broken by forming a human pyramid. According to an agency release, the ad is supposed to  be a metaphor for the "uncertainty and perils in the path of wealth creation, the importance of solid expertise and the need for a strong foundation in building wealth sustainably".

by Campaign India Team