Lowe picks up £100m Knorr business

Unilever is to shift four regional advertising accounts, including South East Asia and Greater China, worth £100m for the Knorr brand from WPP's JWT to Interpublic-owned Lowe.The move does not affect DDB Worldwide, which holds the Knorr account in North America and Africa, Middle East and Turkey.The move is a blow for WPP Group which has lost out to rival holding company Interpublic Group and will be a major boost for Lowe after it recently lost the £4m Innocent account as well as the launch campaign for the 4% variant of Stella.

by Campaign India Team