Lowe Lintas creates new campaign for Zoya

Zoya, the diamond jewellery boutique from Tanishq, has launched a new collection by Raghavendra Rathore called 'Gold of Narlai'. The campaign has been created by Lowe Lintas. A note from the agency said, "Since Zoya has taken art forms as a visual representation in its campaigns, this time the execution has been a combination of charcoal paintings and painted flowers/plants." About the collection itself, the second by the designer for the boutique, the note says, "Zoya accompanies Raghavendra Rathore as he journeys to Narlai, a quaint hamlet in the foothills of the Aravallis. Inspired by an age old conviction in the spirituality of nature and the mysticism of the three hundred temples and mosques in and around Narlai, Raghavendra Rathore evokes centuries of goodwill and eternalises them as The Gold of Narlai.”

Credits

Agency: Lowe Lintas

National Creative Director  : Arun Iyer

Branch Creative Director : Rajesh Ramaswamy and Abhijit Ghosh

Creative Director Copy :  Rimona Ganapathy

Art Director : Rexina Devraj

Executive Vice President (servicing): GV Krishnan

Executive Vice President (planning):   Vikram Sathyanath

AVP(servicing): Sudhir Rajasekharan

Servicing: Sonakshi