Louella Rebello has joined the Grey Group as senior ECD. She will be based in Mumbai and joins the agency from TBWA India.
The development follows the exit of former NCD Malvika Mehra.
Rebello will report to Sunil Lulla, chairman and managing director, Grey Group India.
Lulla said Louella's 15 years of experience translates into a wealth of knowledge, experience and strong leadership skills that will be 'invaluable to the agency'. He added, "I am confident her appointment will accelerate our goal in elevating Grey Group’s creative services and standards to even greater heights."
Rebello said, "It is certainly exciting and a privilege to be appointed as the person responsible for Grey Group’s Mumbai office. I am excited to dive in with the talented team at Grey Group to deliver on its North Star of ’Famous & Effective’.”
Rebello has worked with DDB Mudra and Ogilvy & Mather in past assignments.
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