Campaign India Team
Apr 30, 2010

Lost bushmen go bonkers in Creativeland Asia's new LMN campaign

Parle Agro's lemon drink LMN has launched a set of five television commercials as part of its summer campaign, which hopes to establish LMN as the best thirst quencher in the market.The campaign, titled 'Lost Bushmen' shows two bushmen from Kalahari desert, one of the driest regions in the world, searching for water in their natural habitat, and going crazy in this extreme quest.WATCH TVCs below

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Related Articles

Just Published

1 day ago

Bachelor pads get a 'Big Billion' reality check

Flipkart’s festive campaign uses AI and humour to nudge bachelors towards upgrading homes—and perhaps improving their dating odds too.

1 day ago

Apollo Tyres replaces Dream11 as Team India jersey ...

Dream11’s deal ended prematurely after the government passed a law banning real-money gaming platforms.

1 day ago

Amazon launches new AI creative partner in ads console

The fully automated ads can be served across products and formats in Amazon’s arsenal, including Sponsored Brands, Sponsored Display, Brand Stores and even the Amazon DSP.

1 day ago

The job of advertising is not to sell

"Be more entertaining. Be more interesting. Be more attention-grabbing. Hit people in the feels,” urges Zac Martin, who challenges advertising’s fixation on persuasion.