Lodestar Universal unveils study on Influence Economy

Lodestar Universal has unveiled a global research project of 17000 active internet users across 29 countries which studies the growing power of the 'Influence Economy.' The study profiled consumer advocates and tested their ability to recommend or advise against opting for a brand or service.In 2008, 1.5bn people are online and the impact of the internet has spread into the way we interact and communicate as a society.