Lodestar UM to handle Zomato's media mandate

Lodestar UM has won the media mandate of online restaurant reviews and food delivery platform, Zomato. The account was won post a multi-agency pitch and will be handled by its Gurugram office. 

 

Hema Malik, COO, Lodestar UM will lead the account. 

 

Sandeep Anand, CMO online ordering, Zomato, said, “We are delighted to partner with Lodestar UM and look forward to working them as we continue to build more experiences around food for our users. We are confident that Lodestar UM’s bold and innovative thinking and deep consumer insight will help us deliver our brand message and drive our business forward.”

 

Malik said, “I am really excited and my personal love for food also makes this victory uniquely special. Zomato is a dynamic consumer-centric brand that thrives on agility and innovation. We integrated this thinking in our strategy for the brand. I am delighted that Zomato has chosen to partner with us in their brand journey.”