Campaign India Team
Mar 01, 2019

Lodestar UM to handle Zomato's media mandate

Account won post a multi-agency pitch

Lodestar UM to handle Zomato's media mandate
Lodestar UM has won the media mandate of online restaurant reviews and food delivery platform, Zomato. The account was won post a multi-agency pitch and will be handled by its Gurugram office. 
 
Hema Malik, COO, Lodestar UM will lead the account. 
 
Sandeep Anand, CMO online ordering, Zomato, said, “We are delighted to partner with Lodestar UM and look forward to working them as we continue to build more experiences around food for our users. We are confident that Lodestar UM’s bold and innovative thinking and deep consumer insight will help us deliver our brand message and drive our business forward.”
 
Malik said, “I am really excited and my personal love for food also makes this victory uniquely special. Zomato is a dynamic consumer-centric brand that thrives on agility and innovation. We integrated this thinking in our strategy for the brand. I am delighted that Zomato has chosen to partner with us in their brand journey.”
 
 
 
Source:
Campaign India

Related Articles

Just Published

5 hours ago

Blog: SonyLiv's Undekhi roasted for promotional ...

The author looks at back promotions that have gone wrong

2 days ago

Blog: The fascinating story of Brooks Brothers and ...

Brooks Brothers, best known for being the couturiers who outfitted 41 of the 45 American Presidents, filed for bankruptcy last week in the US. The author looks back at their journey...

2 days ago

Spotify reaches out to international music fans in ...

Watch the films conceptualised by Leo Burnett here