Lodestar UM bags Duroflex's media duties

Lodestar UM has bagged the media duties of mattress brand Duroflex following a multi-agency pitch. The agency's Bengaluru office will handle the business.  

 

Mathew Joseph , director marketing, Duroflex, said, “We are pleased to have a leading media agency, Lodestar UM, onboard. We were impressed by their planning strength and their quick understanding of our marketing task, a flexible and collaborative approach in developing a plan that meets our needs and priorities. We look forward to Lodestar UM partner us on our new phase of growth journey.

 

Vaishali Verma, COO, Lodestar UM, said, "Consumers are increasingly getting more aware of the fact that good sleep pattern can lead to several health benefits. A good night’s sleep is essential for productivity, overall energy, and physical and mental agility. As a company Duroflex understands this and is a pioneer in offering newer technologies to the consumers. We are extremely proud to partner them in their next phase of growth."

 

Duroflex was established 50 years ago in Alleppey, Kerala. It now has manufacturing processes spread across Kerala, Tamil Nadu, Telangana State and Maharashtra.