Lodestar UM appoints Vijayalakshmi Ramesh as strategic head, South

Moves from Mindshare

Feb 11, 2022 10:17:00 AM | Article | Campaign India Team Share - Share to Facebook

Lodestar UM has announced the appointment of Vijayalakshmi Ramesh (Viji) as strategic head, South. 
 
She will be responsible for enhancing the strategy product for existing and new clients in the south market. Ramesh will be based out of Lodestar UM’s Bengaluru office.
 
She moves from Mindshare, where she was principal partner, strategy (South). 
 
Nandini Dias, CEO, Lodestar UM, said, “We are delighted to have Viji as an integral part of our strategy function. Bengaluru is home to several established technology-based businesses and our office has shown a robust growth rate across categories in the region over the last couple of years. The Bengaluru office handles many prestigious businesses like Wipro, Accenture, PhonePe, Ather Energy, Exide Life, Inbisco, etc."
 
Laya Menon, executive vice president, Lodestar UM, said, “There exists a huge opportunity presented by a buoyant economy across sectors and is reflected in the pace seen in action across clients. The ever-evolving media landscape compounds the challenge. Viji’s deep understanding of this entire spectrum will further strengthen our product that’s underpinned by Lodestar UM’s philosophy of 'better science, better art, better outcomes'. Delighted to welcome Viji onboard and look forward to new frontiers of growth and momentum together.”
 
Viji said, “I am delighted to join Lodestar UM and to walk the path of future-proofing their client business. Lodestar has several cutting-edge products and planning tools, and I would endeavour to strengthen our strategic offerings to our clients on the back of those products to drive better business outcomes. Looking forward to working closely with Laya and the Lodestar UM leadership team in driving this agenda.”