L&K Saatchi & Saatchi bags Mirchi's creative mandate

Account won post a multi-agency pitch

Feb 10, 2020 03:57:00 AM | Article | Campaign India Team

L&K Saatchi & Saatchi has won the creative and strategic mandate of Mirchi post a multi-agency pitch.,
Mirchi is the multi-media entertainment brand operates radio channels Radio Mirchi, Ishq FM and Mirchi Love. It has 76 stations across 63 cities. It also hosts the Mirchi Music Awards and Mirchi Neon Run.
Prashant Panday, managing director and CEO, ENIL, said, “Mirchi Unlimited – that’s how we see our capability and the opportunity that lies ahead of us. In this journey we didn’t just want a creative agency but a strategic partner who shares our vision and is ready to run with us. We found the perfect partner in L&K Saatchi & Saatchi. A strategic thinking team that’s passionate, enthusiastic and always ready to take on more. We look forward to working together with them.”  
Charles Victor, executive director, L&K Saatchi & Saatchi, said, “The cliché is true - entertainment is exploding in India, and there’s so more opportunities than we can count that Mirchi can jump into. We’re very excited to partner Brand Mirchi on this journey, and it’s already turned into a joyride in just a few days! Add to this, great creative freedom from the client team, and it’s more than we can ask for.”