Campaign India Team
Jun 10, 2019

L&K Saatchi & Saatchi to handle Casio's creative mandate

Account won following a multi-agency pitch

L&K Saatchi & Saatchi to handle Casio's creative mandate
Casio India has announced the appointment of L&K Saatchi & Saatchi as its creative agency for the watches portfolio. The account was won post a multi-agency pitch.
 
L&K Saatchi & Saatchi's Mumbai office will handle the account.
 
Kulbushan Seth, vice president, Casio India, said, “We are extremely delighted to partner with L&K Saatchi & Saatchi as our strategy and communications partner for Casio India. Casio has a unique legacy across the world, and since we are going from strength to strength in India, we found it to be the perfect time to collaborate with L&K Saatchi & Saatchi who are experts in their domain and will enhance our creative vision.”
 
Charles Victor, executive director, L&K Saatchi & Saatchi, said, “It’s not often that one gets to work on an iconic brand and our partnership with Casio Watches has brought quite a few opportunities our way. G-Shock, Baby G and Casio Edifice are just some of the brands that we’re so excited to work on and so proud to partner in India. We look forward to doing magic on these iconic brands.”
Source:
Campaign India

Related Articles

Just Published

10 hours ago

L’Oréal's latest work with Aishwarya Rai Bachchan ...

All while making the global icon look impossibly perfect—proof that rejecting digital validation is easier said than done.

15 hours ago

Moves and wins: Week of 1 September

Our weekly roundup of the latest appointments and account wins from Grey India, Adfactors PR, Madison Media, V Spark Communications, McCann Worldgroup India, Vigor Media Worldwide, Nothing, PVNA Group, TukTuki, TrucksUp, Flash Communications, CreativeFuel, and many more.

16 hours ago

Andrew Scott, WPP’s global COO and M&A guru, to ...

Close ally of outgoing CEO Mark Read will support new boss Cindy Rose until end of 2025.

16 hours ago

The Dentsu sale is natural selection; the dinosaurs ...

Dentsu’s sale, WPP’s turmoil, Omnicom and IPG’s merger chase all point to the fact that the giants of advertising are stumbling. As TrinityP3's Darren Woolley argues, this is natural selection at work. In the end, it's adapt or go extinct.